Ⅰ. New Service Development
■ 혁신 (Innovation)
• 새로운 것을 창출하는 과정일 뿐만 아니라
• 실제 제품 혹은 결과물일 수도 있다.
★ 서비스업에 있어서는 꼭 새로운 서비스 제품일 필요는 없음 → 기존 서비스에 약간의 변형
• 서비스 혁신 크게 두 가지로 분류 → 급진적 혁신(Radical innovation
Services
• Customer Loyalty Team
• Development
• Execs
• Facilities
• Finance, Treasury and Accounting
• Help Desk
• Human Resources
• IT
• KY Fulfillment Center
• Legal
• Marketing
• Merchandising
• Powered by Zappos
• Project Management Team
• Pipeline Team
• Shipping/L
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
development
IKEA of Sweden (IoS): IKEA of Sweden is responsible for developing the IKEA range and making it available to stores and customers all over the world.
TSO: The Trading Service Office is responsible for the sourcing of IKEA products with good function and quality, at the lowest possible cost (landed is store). TSO is operating under service agreements with IKEA Trading Agents.
Suppli
The current state of the industry
1. 한때는 불황이 없는 업계로 알려졌으나 이제는 둔화된 성장을 보이는 성숙된 업계로 여겨짐
2. 매출 감소의 원인
1980년대의 불황시에는 소비자들이 새차를 구매하지도 않고 심각한 문제가 발생하기 전까지는 기존의 차들의 정비도 하지 않음
self-service