Shin ramyun black launching
Nongshim launched shin ramyun black to commemorate the 25th anniversary of Shin Ramyun. In the first two-three months, the company made profit above the break-even point but after that it begun losing profit as sales of product dropped. The product defeated in competing against other new products. In addition, this resulted in a damaged brand image after criticism of
1. Community background and School nature of Shin-heung middle school.
1) Community map – Junghwa-san dong
2) Foundation of Shin-heung middle school : In 1900
3) A number of student
4) Educational welfare priority support project's number of supply-demand student : About 250
-> Male students are more larger than female students in number.
2. The introduction of Education-Welfa
Ⅰ. Introduction
1. Community background and School nature of Shin-heung middle school.
1) Community map
2) Foundation of Shin-heung middle school : In 1900
3) A number of student :
4) Educational welfare priority support project's number of supply-demand student : About 250
2. The Education-Welfare Priority Support Project introduction
1) Project promotion bac
Market share of Nongshim Ramen is 68%
In 2011. 7
Nongshim was
monopolizing the market
In 2011. a10
Nongshim still has NO.1 market share
BUT,
Other companies’ products are at rapid growth
S
Consumers like hot taste
SHIN ramen’s outstanding
Market share(68%)
Powerful brand image
R/D ability
W
Old image
Consumers who don’t like
hot taste exist
Argu
free~
-Distributing flyers and files in schools
-Distributing coupons and pens in schools
-Event!!
*Student ID discount (Weekday)
*Discount
▶If you order two or more drinks,
I’ll give you bagel or scone.
-Advertising!!
*Subway , Bus, Internet(Social Commerce)
PLACE
-Head Store ▷ Myeong-Dong
-Store ▷ Shin-Chon , Gang-Nam