slice of pie.
ⓜ 1954 Ray Kroc started franchise business with McDonald’s.
ⓜ 1961 Hamburger University1 opened and introduced Hamburgerology
ⓜ 1966 Ronald McDonald was introduced on the first TV Commercial.
ⓜ 1967 McDonald’s Goes International and the first international restaurants opened in Canada and Puerto Rico.
ⓜ 1971 "You Deserve a Break Today" advertising theme introduce
1-3. Global Marketing Strategy: International Menu
As you know, McDonald’s has built the world famous fast food franchise restaurant and as an international strategy, it has various menus according to the country’s culture or religion.
India
ⓜ Hamburgers do not contain beef meat or pork meat because of Hinduism and Muslim, thus chicken and lamb are the major ingredients for patties.
Introduction
Well known for its innovative
Design& Steve Jobs
Carrying Mac, i-pod
Apple tv, i-phone
Co-founder
Steven Jobs & Steve Wozniak
Carrying Mac, i-pod
Apple tv, i-phone
KOREA branch
in SamSung-Dong
Head quarter is
located in San Francisco
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
2-2. Cold Stone Creamery Marketing Problems in Korea
Cold Stone Creamery’s mission statement is: “We will make people happy.” However, there seems to be a lack of adherence to this statement according to a reporter, Cathy Garcia, who visited one of the franchises in Korea in 2010. Cathy writes, “In the U.S., Cold Stone Creamery’s crew is known to burst into song whenever a customer put