China as a strategic competitor. So, according to the change of the US’ attitude for China, East Asia will become more important than before.
3. China Threat & North Korea Threat
We can’t skip the ‘China Threat’ and ‘North Korea Threat’ in dealing with US’s strategy toward Northeast Asia. China Threat has risen to the surface after Bush Administration. And the objective is
China like dragons
Stresses the Importance of Cultural Sensitivity
What does it have to do with HR?
Would this have happened if NIKE’s ad agent knew well about China?
What if NIKE entrusted the ad to local agency?
What is wrong with NIKE’s ad department?
How are other ad agencies dealing with their global HR strategies?
Overview of NIKE & Global Strategies of Other Ad
Global Trend towards Protecting the Ozone Layer
Global Convention and Protocol
The Vienna Convention (for the Protection of the Ozone Layer)
The Vienna Convention is a treaty concerning the customary international law on treaties between states. It codifies some groundwork of international law trying to protect the ozone layer. The US was the one the biggest producers and consumers of
IB Strategies based on 4P
In France and China
03 / IB Strategies – Lolita Lempicka in France
Product strategy
Emphasized ladyishness
☞Hired talented designers and staffs from local
Round and spherical shape of containers symbolized ladyishness
☞container design grabbed women’s attention
“Efficient”
Price strategy
Relatively higher labor cost than Korean w
strategies of the foreign cosmetics companies and those of the Korean cosmetics companies in China. We conducted a study on the top 3 foreign cosmetics companies in Chinese cosmetic market-L’Oreal, Procter & Gamble Co and Shiseido-and two Korean cosmetic companies in China which can be the competitor with them- Laneige and Mamonde. After that, we will make some suggestion for Korean cosmetics c