What happened?
'Chamber of Fear' by Nike's
global advertising agent
Wieden + Kennedy
Heated online discussion
Continued using the ad
2004/12/6 : Ad banned by
SARFT (State Administration
of Radio, TV and Film)
Reason for Banning
Insult toward China
Dangers and temptations are
Chinese people and symbols
ofChina like dragons
Stresses the Importance of C
Internal Environment
A. Review of marketing goals and objectives
The goal of Prospecs,while launching in US, is to expandthe brand Image and entrance to the evoked set of Americans in 2 years. In order to accomplish our goal, we set up three objectives. First, we will establish the distribution channels in United States. In US shoes industry, it is quite different structure comparing to one in
ofthe consumer becomes high. It is generally believed that only teens look like unisex style. But, to our surprise, career women and young people (below 10 years old) are joining new fashion mode destroying formal styles. This phenomenon is being accelerated because people related to advertising business and venture business pursuing more free style are continuously increasing. Inthese days age
and 12 professional in human engineering lead R&D ofNIKE.
▷ Securing new customer base
▷ E-commerce outsourcing
▷ Gglobalization strategies ofNike (Securing the global supply chain)
3). Promotion
▷ Advertising
A way that the most easily accessible to the public. Nikeinvested heavily in TV advertising particularly. Nike linked their image with Jordon in a lot ofadsinthe pa
In addition to figure skating skills in addition to this hidden talent is more effective intheads. andthe young age is strength
If so, what could a weakness? The biggest weakness oftheads that appeared in multiple redundant hatred of advertising effectiveness is due to appear. Frequent exposure to advertising ofthe ad audience intheir specific ads, like KB Bank, Nike, daily Dairys, Samsu