Strategy_SWOT
S
1:1 Customer service
Absence of the powerful competitor
First penetration
Millions of various items
Credible safety device
Benefit-base is stable
W
Side effect of Mergers and Acquisitions
Commission impression repelling of customers
Tariff or commission rubbing increase with International market advance
Insufficiency of multi nation
strategies – began to buy several online retail sites including mercardo.com from South America and auction.co.kr from Korea, and PayPal, online payment business, in 2002, and skype in 2005 – Internet phone call service.
2. Current situation
As a result of these buying strategies, three divisions were formed on eBay – e-commerce, online payment, and e-communication. We def
However, it was obviously difficult for eBay to provide everything, so they tried to achieve the goal by establishing a strategic alliance with other companies and merging the other companies. Strategic alliance and M&A are the one of the most important strategies for eBay to expand their market share and make consistent profits even though some of them was failed, such as Billpoint and Skype.
1. EBAY's growth process
- development by O-media ,engineer
- according as transaction frequency of auction web rises entirely website development beginning
-From venture capital law money support receiving for on-line auction business in 1997
-In marketing field excellent Mek Hwiteumeon CEO
recruitment
4 factor of ebay success
Fore EBAY
Brand
Safety
market segmenta
The first-mover of online auction
The biggest network of online auction in the world
Inimitable auction system
Absence of powerful competitors
A reliable safety device
The lost reputation through impractical M&A
People think auction process is complicated
Negative image of auction
Sellers strain at increase of fees
Rapid growth of e-commerce’s trade volume
Possib