시장의 포화여부를 알아보기 위해 소비자의
껌 구매 행태, 태도 요인의 분석을 통해 향후
롯데 자일리톨에 대한 시장 확대 가능성을
위한 기초 자료를 얻고자 함
전체 껌 소비를 20% 끌어올린 인기 제품, 롯데
자일리톨은 최근 자사의 다른 제품 시장을
잠식하고 성장률이 둔화되어 더
information, lifestyle, personality, and shopping behaviors. The main purpose of asking personal information related questions were to divide the sample into ‘target’ and ‘non-target’, and simply collect the basic information of the target. The result is as follows: about 44% of the sample exercise regularly, girls are more into exercise than boys, and those who have boy or girl friend te
1. Analyze Enterprise's Service Quality Survey. What information is it trying to gather? What are its research objectives?
설문지를 분석해보면 다음과 같은 항목들로 되어 있다.
-엔터프라이즈 렌트카 회사에 대한 전반적인 만족도
-렌트 과정에 대한 만족도: 예약, 렌트 소요시간, 원하는 스타일과 형태의 차 제공여부, 렌 트
information it is easily for us to reach a conclusion.
3. The information what we need are user’s personal data and how phone’s performance satisfy user. Those questions are not too broad or narrow. Because of we can get all of the information from questionnaire.
4. When we get the information from questionnaire. We can use SPSS to analyze it and finally get the answers.
Than we use Bra
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Focus Group Interview
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