1. Korean sushi market history
The Japanese food market used to occupy only 3% of the whole Korean food industry in 1980s when there were only expensive restaurants in a hotel and the like. As time goes by, lots of Japanese food franchises sprang up in the middle of 1990s with some differences from the 1980s. The most significant factor was they were targeting middle class with medium price.
Company Strategy
Franchise expansion strategy
To overcome its capital deficiency, it has expanded its franchises
Only an initial commission
“Master Open system” program implementation
Choose the best monthly franchise to benchmark
Imitating its strategies
Those companies in the chart is almost same.
In terms of price, those companies are better than “Sushi 990”
How
▷ Prepare a service blueprint for the 100 Yen Sushi House.
▷ What features differentiate 100 Yen Sushi House and how do they create a competitive advantage?
▪ 재료 원가에 따른 개수 조절을 통해 1접시에 100엔으로 제공.
→ 다른 곳보다 저렴한 가격으로 차별화.
▪ 모든 직원이 함께 손님이 들어오고 나갈 때 인사하
Prepare a service blueprint for the 100 Yen Sushi House operation.
100엔 초밥집의 서비스 청사진을 그려보아라.
What features of the 100 Yen Sushi House service delivery system differentiate it from the competition and what competitive advantages do they offer?
100엔 초밥집의 서비스 전달 시스템은
경쟁 업체들과 어떤 차이점을 가지며
그들의