public promises.
1998. President ordered policy with the party in power
1999. 11. revision of pharmacist was legislated
Civic groups Intervention between doctors & pharmicists
Suggestion of mutual agreement(5.10)
Pharmacists Acceptance ofthe agreement and signing the agreement which was suggested by civic groups.
Government Relatively passive role.
It was not until mutual agreement
order to establish loyal customers and increase their market share, especially in maturity stage, Glaceau Vitamin Water needs to separate segmented group by their needs. We choose four submarkets which are exercise lovers, studious people, health conscious and trendy followers. Among these submarkets, we choose to focus on health conscious and trendy followers according to the predict profit by l
the awareness ofthe product’s harmfulness increases. This is followed by anti smoking campaigns and various regulations in the global market. Despite the adverse environment, the industry is still growing and its influence on the world economy has not weakened.
A question then arise, what type of marketing strategy the industry has been applying in order to form a huge global market and what
The following are specific information on KT&G's new standpoint.
KT&G's management vision & strategy map
2.1 Corporate Diversification Strategy
Because ofthe environmental factors such as restriction of smoking policies and prohibition regulation in foreign countries, the doubts of worldwide expansion will increase. Therefore, KT&G must correlate with diversification in order to
the cancer cell’s surface but also on the normal cell’s surface. So we have a potential to mis-treatment.
So, we focused on overcoming ofthese drawbacks. To overcome these side effects we considered two things.
1. Nano-sized particle
Nano-sized particle is the method for passive targeting. So our final molecule should be less than 200~300nm in order to pass the pores of abnormal vesse