Entertainment content—live performances (theatre, musical concerts), interactive experiences (recreation, amusement parks, travel, gaming) and media (movies, TV)
Entertainment marketing simply consists of the techniques and strategies developed to sell tickets to (or otherwise elicit payment for) activities that amuse and involve us.
Changing demographics:
Three broad demo shifts : 1) t
entertainment holds the largest records market share in Korea.
As the case of H.O.T. and SES shows, SM entertainment is competent in discerning the customer’s needs and preferences, and putting into strategic action. It has systematic system to breed up singers and other talents, spending years of efforts to fit in the market. When a trainee passes the audition that SM has for new faces, it
BOA alone sold 12.6 million albums being ranked in top 5 28 times on Oricon music chart!
Dong-bang-sin-ki signed a advertising contract with Sogo credit card company.
Girls generation became the first girl group that sold 100,000 albums in shortest period.
SM entertainment’s concert tickets were all sold out in 15min. in France. Fans came out of street and demonstrated in favor of one more c
Abstract
JYP Entertainment is a South Korean talent agency named after its founder, Park Jin Young. The company is best known for producing singers Park Ji Yoon, Rain, R&B group g.o.d. and, more recently, girl group Wonder Girls. The studio and headquarters of its US branch We focus on our paper on JYP's marketing strategy particularly in the United States. However, JYP is also in the process o
1.The Contract Problem between the Management and theEntertainer.
2. The Problems in the Relationship inside the Industry.
♦ Problem of unfair relationship and Superiority that
the Management has.
⇨ Mental and Physical Damage.
Ex: Drinking parties and sexual violation.
♦ Problem of the Casting System(PD's wholly Decision)
⇨ Sexual bribery
(