□ 마이클 포터의 전략이론 발표 주요내용
- 1979. How competitive forces shape strategy
- 1987. From competitive advantage to corporate strategy
- 1996. What is strategy?
- 2008. Thefivecompetitive forces thatshape strategy
□ 도입부 개념 설명
- 전략가는 경쟁에 대해 이해하고, 이에 대처해야 함
- 경쟁자는 산업내,외에
INTRO
Michael E. porter (1947년~)
Michael E. Porter is a leading authority on competitive strategy.
He announces ‘TheFiveCompetitive Forces ThatShape Strategy’ on January H.B.R article ,2008.
Thefivecompetitive forces thatshape strategy
TheFiveCompetitive Forces appears differently depending on industry, and this ultimately determines the p
the marketplace. Accordingly, a company positions itself by leveraging its strengths. Today, more and more people and organization are striving to be recognized in the business arena. With this objective, these organizations had been able to competently and effectively adapt to the situation in the market place by using generic strategies that enhanced their competitiveness. There are five differ
The seven factors determining the barriers to entry
Supply-side economies of scale
Demand-side benefits of scale
Customer switching costs
Capital requirements
Incumbency advantages independent of size
Unequal access to distribution channels
Restrictive government policy
The intensity of rivalry is greatest if:
Competitor are numerous or are roughly equal in size and power
Industry g
the temporary employees’ case, their need for physiological element which includes hunger, thirst, and basic need to be alive is satisfied by earning money. However, next need, safety isn’t fully satisfied because of unstable job environment. The deficiency causes love, esteem, and self-actualization can’t be filled. In other words, they have lack of drive force to achieve goal-motivation.