of their children. So they have lack of stability and decreased self-esteem, and these have a bad influence upon their way of bringing up children. To prevent this vicious circle, it’s important for parents of children with mental retardation to overcome their helplessness and negative self-evaluation and recover their self-esteem.
3) Rational Emotive Behavior Therapy (REBT)
Rational-Emotive-
◆ Modern Society and Web 2.0
Web 1.0 era as the word of "sea of information", we are exposed to a lot of information. Regardless of distance and time, we can easily send information as well as our own private information. Also, the amount of data, in 1989, the European Particle Physics in Switzerland, developed hypertext and MOSAIC invented first web browser in 1993. Those changes helped to
1) The actual condition of prior entry discrimination in labor market
With the prior entry discrimination in labor market, there are trends that disabled people are recognized as the different people by social structural problem. That's why disabled people are distinguished from the main stream and they are likely to be seen inferior than common people. According to
of this aspect, the phone is in the category where the level of customers’ involvement is high. Apple, considering this product’s characteristic, tried to deliver enough information to the customers through the ad, so that the customers were convinced and therefore, they purchased the product, iPhone 3G. In addition, Apple chose the way to convince people not appealing to their emotion, but a
3) Sensitivity to the Environment
In 2000, Apple experienced a rapid decrease in profit due to weakened iMac computers. Steven Jobs sought a new opportunity for growth and he found one in mp3 player market. Though the growth of the market was slowing down, he understood that people increasingly want to keep music closely and value emotional aspects in their lives. He identified these customers