Research Background
History of passenger airline industry
After 1910, the first passenger flight services developed in Europe and the USA
In 1960s, many airlines and passenger jets develops
In 1970s, various types of airline business models developed, and LCC appeared as well
How does OLED work?
Transport layer
Injection layer
Light : Electro phosphorescence
Light Intensity (Brightness)
-Thickness of organic layer
-Amount of current
marketing
Red carpet showcase
Providing block buster films earlier than other audiences
Color marketing
providing various colors of cards
→
STP
Life-style 1 : Progressive trend follower
20s - Unmarried businessman,
Financial employee, specialized job
High usage rate and
expense in credit card
High interest
"make credit card using a way of life"
Cheerleader in a wheel chair
Callie Smartt is a disabled girl with cerebral palsy.
A popular cheerleader for the Andrews HS.
At the end of the season, Smartt was kicked off the squad with the safety reason.
Smartt was asked to try out splits and tumbles which she could never master.
Debate
between Callie’s mother and head of cheerleader’s father
the opposition to Callie
I-1. Reason for Selection (Current Market Situations)
SNG's market scales continue growing up rapidly, 76,000,000 U.S dollars in 2008 will grow up more than 10 times in 2 years. it is expected to reach 826 million U.S. dollars in 2010. and it represented to increase about 30% than last year.
I-2. Research Subject
Hypothesis
SNG has several problem in present and would happe