Vision Statement
To be the first choice ofthe world's
travelers, building on the rich heritage and strength ofour brands by. . .
Consistently delighting our customers
Investing inour team members
Expanding our family of brands
Delivering innovative products and services
We will achieve our vision, and also
Increase shareholder value
Create a culture of Pride
Our Great War's a spiritual war... our Great Depression is our lives.
We've all been raised on television to believe that one day we'd all be millionaires, and movie gods, and rock stars. But we won't.
And we're slowly learning that fact.
And we're very, very pissed off.
-From “Fight Club”, Brad Pitt
Students participate in a 4 year curriculum regardless ofour major It is the
and since its inception in 1999, has been awarded the Hotel Program ofthe Year six times by consumers via the prestigious Freddie Awards. SPG has also received awards for Best Customer Service, Best Web Site, Best Elite-Level Program, and Best Award Redemption. SPG, which was the first loyalty program inthe hotel industry with a policy ofno blackout dates andno capacity controls, enables memb
the successful case of Ritz’s No.1 service rank ofthe Hotel Business.
‘Service’ is very important product in this area and biz.
We analyze the market in terms of hypothetic
situation that Ritz’s positioning to the Korean Hotel market !
2. Let’s identify all the major players in Hotel market .
Top Class : Cho-Sun, Shilla, Hayatt, Hilton, Ambassador
High Class : Holiday-In,
Hilton Group
√ TheHilton brand has, for
More than 80 years, been synonymous with excellence inthe hospitality industry.
√ With more than 500 hotels and resorts on the six continents.
Hilton Hotel points at over 540 hotels in 78 countries worldwide.
Hilton’s scale
√ Hilton’s total assets : $ 9,140,000,000
Hilton’s total sales : $ 2,827,000,000
(As of 2000