and the impact that the firm has on those issues
(2) Performance is a multifaceted concept that includes dimensions of effectiveness, efficiency, and adaptability. (Walker and Ruekert 1987)
(3) Performance measures that reflect effectiveness (as opposed to adaptability or efficiency) are likely to be most useful to managers.
Following Hart (1995), who argued that innovative enviro
-Human Performance Technology-
beyond the only training or education
1. What can we define Human Performance Technology?
Rosenberg defined that HPT is the method & the process to solve problems related with Performance and it can be applied to individual, small organization and big organization. Harless also defined that HPT is the process to select, analyze, design, develop, implement, im
METHOD
Sampling Frame and Mailing Procedure
Data for the study come from a direct mail survey of top marketing executives drawn from a nationwide sample of manufacturing and service organizations. The mailing list of 2,000 companies was acquired from Dun & Bradstreet.
The sample was randomly drawn. Half of the sample was specified to be firms with more than $500 million in annual revenue an
and delicious pizza without burden. An ultimate goal of Imsil Cheese Pizza is to increase
market share to 10 percent and make sales of growth. And Imsil Cheese Pizza is planning to extend
their market power to China, Southeast Asia as well as Korea pizza market.
2) Current marketing strategy andperformance.
Foreign pizza company takes over 50% of market share in Korea. Imsil Chee
andPerformance : Value–Based Fixed Pricing
시장가격을 설정하는 중요한 기능3가지
ex1) BMW, benz 등에 대항하여 Toyota, Nissan, Honda 가 취한
New Brand 전략 p.51 Figure3.1
ex2) Waner- Lambert사의 시장침투사례
Customer Reservation-price Pricing
-The Appropriability Challenge (유용성)
비즈니스모델로부터 이