cars as a high-end premium car.
Although Kia’s Entry Strategies very successful, Kia will have to entrance another class of car market later.
Then Chinese customer may think, “KIA? Cheap, and Pretty good performance, That’s all. Their car unsuitable for luxury sedan.”
Kia could make penetration to Chinese market
through a totally new Premium Brand
EX ) Toyota - Lexus
systematic and planned activities designed by an organization to provide its members
with the opportunities to learn necessary skills to meet current and future job demands.
▪ Learning은 HRD의 중요한 활용 방법이다.
▪ HRD 활동 시점은 구성원이 조직에 참여할 때부터 수반되어야 한다.
▪ HRD 프로그램은 반드시 변화, 장기적 계획,
1. Eagerness to take on new challenge
Nike’s innovative spirit and openness to challenge
Nike's creative and risk-taking culture
4. Satisfying Internal Customers
Employee Satisfaction
Loyalty and organizational commitment
Core Success Factor: Human Resource
Innovative ideas from employees
Focusing on intrinsic rewards
Organizational System
Organizational Struc
Who are the right people for the Starbucks?
Coffee man
- People who have a lot of knowledge about coffee and passion. Not only they love coffee but also they should pursue the best.
Culture man
- People need to know that Starbucks is a place that creates new culture.
Customer man
- Customers are our future, so we should understand and respect them. Also, cus