• Rise and Fall of Ssangyong
Ssangyong Motor is great progress since the 1970's. SsangYong Motor Company has increased the capital of 15 billion won in 1980. Ssangyong Motor Co. also merged Geohwa and expanded the factory at Pyeongtaek in1985.
In 1991 it started a technology partnership with Daimler-Benz. In 1987, it acquired United Kingdom-based specialty car maker Panther West winds. Ss
What microenvironmental factors affected the introduction and relaunch of the Toyota Prius? How well has Toyota dealt with these factors?
Answer.
At the introduction
competitors. for example, Honda was in the market.
At the relauch of the Prius
companies, state governments, customers affected the relaunch of the Prius.
About customers, Toyota fucused on environmentally c
current market shows fierce to strong competition among automobile companies. Automotive industry growth in North America is mature enough to rely on. Whether it can go back to previous ‘Moderate’ stage of competition is depends on emerging hybrid car market and economic recovery.
2) The Potential Entry of New Competitors
The barriers to enter the automotive industry are substantial
currently under Chapter 11 bankruptcy protection, while Ford reported significant annual loss of $14.6 billion in 2008, the worst in its history. Amid such downfall, however, Hyundai Motor managed to successfully remain as one of the few survivors in the US automobile market. Hyundai in fact had a 14% rise in sales in January 2009, compared to the figures in the previous year .
General Flow o
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Back ground
Past: good quality, price, supply
Current: stakeholders, the need for corporate ethics
Definition
The obligations of companies that while striving for Corporate profits and sustainable development through complying charitable and ethical responsibility to contribute to society.
6 types of CSR
Public service campaign
Public service mar