BrandStorytelling
-Han river story
-Haechi story
Land Mark
-Han river
-Gwanghwamun plaza
MICE
Government + Company + Citizen Cooperation
Development New Product
-Dynamic
-Classic + HighTechnology
storytelling
Decisions can be hard.
“Thankfully you only have to choose a Flavor.”
Focusing on brand image:
sports drink << health vitamin replenishment
produce creative that has a better focus on the target audience.
Not clearing the targets in the marketing program so more various consumers are attracted by the brand.
As a profitable target the brand wants to appe
Brand Positioning)이다. 기업은 브랜드 포지셔닝을 통해서 경쟁사의 브랜드와 차별화 할 수 있는 기억 속의 어떤 느낌을 자사 브랜드에 심는데, 이러한 기억 속의 어떤 느낌, 연상이 모여 조직화되면서 브랜드 이미지로 포지셔닝 되었다면, 경쟁사들이 이를 공격하기가 어렵고 또한 어떤 특성으로 포지셔닝
Design, Fast Production, and Saving costs
Strategies
Growth strategy – Concentration
Company is still growing and selling single item
Competitive strategy – Different
‘Storytelling’ strategy
Core Competencies :
New Trend
Before –
Consumers recognized socks as consummer goods.
Now –
Consumers have begun to recognize socks as fashion items.