continued)
The diagram below shows the positioning Dongwon wanted to achieve through this advertisement campaign. The current image of canned tuna in the consumers’ mind is low price, low grade convenient food. Dongwon wants to shift this position to low price well-being and healthy. Thus, they will give impression that canned tuna has benefit that significantly outruns the cost. At the sam
campaigns can be built and evaluated. The book covers everything from planning and strategy development, to pretesting materials, to implementing the campaign, to evaluation. It's a great overview of the health communication campaign process from start to finish, definitely a useful resource for teachers and students with interests in this area.
3.2. Change in perception through campaigns
①
you know Song Young Gil?
Birth : 1963/ 3/ 21 (51 age)
Education : Yonsei Univ. Business.
Hometown : Jeollanam-do, GoHeung
Trace of the past : Student activist,
Attorney of human rights
Major activity : Movement for correcting history,
Campaign for human rights,
Peace campaign for Iraq war.
/ Why should retailers use AR?/
Advertising campaigns can become stronger
Navigation around warehouse area will be easier
Extra information will improve the shopping experience of the customers
Product catalogs can be visualized
A 3D product view will create a selling opportunity
Customers can be encouraged to buy with AR offers
Customers can be lured inside the stores
/ AR in Tourism /
1. Market situation-Analysis on Domestic Violence
1) couple violence occurrences
According to survey that carried out 2010, couple violence rate of married couple age between 19 and 65 appears 53.8%. More specifically, physical assault rate is 16.7%, emotional violence rate is 42.8%, financial violence rate is 10.1% and sexual abuse rate is 10.4%. Couple violence rate during whole life afte