Ⅰ. 서론
'도서관에서의 CD-ROM 자료 활용방안 연구'에 대한 기초적인 이해를 넓히기 위하여 부근에 있는 어느 전자도서관을 견학하게 되었다. 각종 시청각 자료와 CD-ROM, CD-I 자료 등을 자세하게 소개하고 직접 시연까지 해 보여준 담당 사서는 자신만만한 어조로 앞으로 5-10년 이내에 대부분의 인쇄 매
2.3. Strategies Against Competitors
2.3.1 Cheap Price
The distribution system between Korea and America is very different. The price with same goods in America is cheaper than in Korea. Especially season sail has the cost cut about 60~70% WizWid buys mass quantity of goods and prepares for shortage of products. It can cut their selling price very much.
2.3.2. Brand Loyalty: First-mover Advan
in their tastes than male consumers when buying products. Especially when it is about buying handbags, it means a lot to women. Handbags have been considered as something that complements women’s fashion. Unlike clothing which you can change every day, handbags are purchased less frequently with greater sum of money, making them high-involvement products. To say, women buying handbags is somewh
in the next page, it was quite evident that they don’t try to attract typical customers.
Also, the fact that Hermès is stubbornly sticking to the extremely traditional fashion style shows that they are not targeting middle money group whose behavior can fluctuate by the current fashion trend and other external factors.
3.3.2. How Hermès Position
They execute their strategy to
3. ST strategy
(1) 'Korean beauty Appearance' and 'There are many similar hotels'
Emphasize Commodore's beautiful appearance, old tradition, and history to differentiate itself from the competition. Because Nampo-dong is the center of Busan, there are many similar grade hotels. So, Commodore have to operate the hotel way to emphasize Korean beauty, tradition, history, and so on.