MASS COMMUNICATION EFFECTS THEORY
1. 효과이론에서 말하는 효과
Maletzke 의 지적 그대로 매스 커뮤니케이션 효과에 관한 문헌들을 보면 ‘효과에 과한 명확한 정의를 찾아보기 힘들 뿐만 아니라, 그 정의들도 학자에 따라서 매우 다양한 것이 사실이다.
「 매스커뮤니케이션의 문제를 다룬 연구는 많
of an organization’s operations, including the content and process of its communications.
Theories of Ethical Action -- Christians, Fackler, & Rotzoll’s (1995) the universal models of ethics
Aristotle’s golden mean
Meet in the middle solution between two extremes
Disclosing information about a client
somewhere between revealing every detail and revealing nothing
by Urie Bronfenbrenner
Micro system, Meso system,
Exo system, and Macro system.
The key to this theory is the interactions
A family is the closest, most intense,
most durable, and influential part of
the micro system.
Second child
1) They will act out the unconscious expectations and needs of others as well as their own. Seconds will often be an extension of a mother’s
regular and temporary employees perform same work in same level, temporary employees have to receive less pay. Inequity causes anger of temporary employees, and forces them to work worse to meet the degree of the salary.
Sure, managers try to make norms to control performance of temporary employees, for example, monitoring system, but the communication way of down-up rarely happens as they
Theory X managers view management as a process that involves directing, controlling, and modifying their subordinates’ behaviors to fit the needs of the organization.
So, they usually use directions, orders, and do top-down communication with their subordinates. Therefore, they would rather persuade, reward, punish, and control their employees than let them participate in the process of deci