marketing strategy during Chinese milk scandal and how they survived.
2) Construction of its own unique Product Line & Brand Marketing
We chose Dr. You Project in order to analyze how they changed their existing corporate image to a luxury brand and its unique product line.
3) Increasing of healthy food market scales
Recently, As well-being, lohas marketing a strong wind, at confect
Construction
Marketing
기존시장
신규입지의 확보 건설사(공급자) 중심
공사 원가 절감
분양공고 중심의 광고
현재시장
재건축, 재개발 시장의 급속한 팽창
소비자 중심
차별화된 제품의 공급
브랜드 마케팅
아파트 건설업계의 최근 트렌드 분석
Current Trend Analysis
아파트 건설업계의 핵심성공
Step 5 : Marketing Program
(4P : product, price, place, promotion)
Product: K-League 경기/각 구단 감독과 선수/축구시합제외한 경기장 사용
(1) Internal component
Star players
Star coaching staff :코칭스태프가 직접적으로 경기를 뛰지는 않지만, 이들 또한 팬들의 관심이 집중되는 스타들이고, 이들의 전략에 의해 경기가 만들어
Marketing : Well-positioned product lines according to their functions and development of sustainable products, customer-related marketing promotions such as experience marketing and locally differentiated marketing process and strong distribution power in global markets have brought them a stout construction of their marketing capabilities.
c. Production : Applying 6 sigma innovation to the wh
construction. So they try to distinguish 참이슬 Fresh to 참이슬 or other sojus.
-일품진로
The concept of 일품진로 is luxury. So they used 100% rice and made by hand.
-진로골드
진로골드 is original Jinro soju. So over than 50’s customers prefer it than other sojus. In short, this segment market, customer loyalty is higher than other market.
< Position in the market>