characteristics of the Asia markets and the western countries retail industry. In addition, this report will also analyze the different types of management systems that UNIQUE had make use of to be competitive. Lastly, this report will discuss the potential innovative ways that UNIQLO can achieve its goal of becoming a global brand that transcends cultural boundaries
1. Introduction of UNI
characteristic of products is important.
Then, how can we make real differentiation. The author of Different, Youngme Moon, shows three methods of real differentiation. It is deviation brand that present an entirely new category, hostile brand that targeting consumers showing cynical manner and reverse positioning brand determinated forward other way which is not expected to customer through
History of CHINA
Communist party of China set up a government in 1949
October 1st in mainland.
China can not be a unified nation.
"The People's Republic of China.“(마오쩌둥) 중화인민공화국 = 중국
'The Republic of China.‘(장제스) =중화민국
Economy of CHINA
China has the world's second-largest economy
But China's 2011 nominal GDP per capita of US$5,184
strength
No.1 position in market share
Second place in business profits
weakness
Duplicated annual fee
High rate of interest
(중략)
Delivering on Promises
6 Sigma
Protecting customer information
Being willing to help
24 hour call centre service
Instant reply of customers’ online questions or requests
characteristic of cosmetic industry. They invest 3% of annual profits on R&D process each year, which is the similar amount with global companies like Loreal. The goals are to develop sustainable products, pursue ongoing product innovation, assume ever-greater responsibility for all product aspects, and stay close to the customers through open communication.
b. Marketing : Well-positione