strength
No.1 position in market share
Second place in business profits
weakness
Duplicated annual fee
High rate of interest
(중략)
Delivering on Promises
6 Sigma
Protecting customer information
Being willing to help
24 hour call centre service
Instant reply of customers’ online questions or requests
card’s marketing success example
Culture marketing
Red carpet showcase
Providing block buster films earlier than other audiences
Color marketing
providing various colors of cards
→
STP
Life-style 1 : Progressive trend follower
20s - Unmarried businessman,
Financial employee, specialized job
High usage rate and
expense in credit cardHigh interest
Ⅰ. Situation Analysis
1-1. Market Analysis
CSR is the business policy and it has pervaded all over the world. More than 90% companies have done CSR activities. In Korea, CSR is increasing rapidly (Graph 1). Compare the CSR costs in 1996 with 2010, it increased almost 7 times. And the consumers have preference to the company that does active CSR activity. So, CSR is not optional but essentia
▶ 멤버십 이용한도 부여기준
등급 산정 기준: 멤버십 회원의 전년도 납부 요금(기본료 + 국내음성 + 데이터 통화료 + 부가서비스) 기준으로 4개 등급 산정된다.(신규가입고객은 일반등급 부여)
이용한도 생성시점 : 매년 1월 1일
이용한도 사용기간 : 매년 1월 1일~12월 31일
1년 이상 사용 고객 중 연간
SWOT analysis.
Strengths, Weaknesses, Opportunities, and Threats (SWOT) are described below:
Strengths
∙ Largest market share in industry
∙ Company operated retail stores
(No franchises)
∙ High brand equity
∙ High-quality products and services
∙ Diverse products Weaknesses
∙ Expensive price
∙ Lack of internal focus
(too much focus on expans