distribution process needed
Difficulties in standardization of the product
High distribution cost
The function of two agents
Promote fishery production & specialization
Preservation, Standardization,
Assortment, Packaging of the products
Distribution, stocking, transportation
Merchandising
Shipment from consignment market
Control of supply in consumer market
-Strong brand name
Tiffany is one of the leading brand names in fine jewelry market. It is one of the world's premier jewelry designers and retailers. The Tiffany brand is ranked 82nd in the top 100 global brands list published by Business Week in 2006. BusinessWeekInterbrand valued Tiffany brand at $3.819 million in 2006. Apart from Tiffany, the company owns trademark registrations
market choose the Joint venture.
It is advantageous for a Joint venture to transfer technology and management skills to Chinese local enterprises. Shortening the time for developing the distribution channel through a joint-venture with state-operated company
E-Mart: local state-owned company = 98:2 => by joint venture, solve the problem of Kwan-si and maintain the nondiscrimination policy agai
1. 주요내용
●이벤트와 조직을 위한 포괄적인 marketing 계획의 공식화와 수단
●넓은 marketing mix에 사용되는 개발 적합한 전략에는 product, place, price, promotions (communications) , people, packaging, and programming 이 포함된다.
●경영 marketing은 이벤트와 목적에 대해 보고하는 것이다
Ⅰ. Introduction of Maxim
Dongsuh Food is the largest company in Korea coffee industry field. They produce many kinds of coffee, tea, cocoa and so on. The representative brand of this company is Maxim. Maxim is the first instant coffee in Korea that provides upgraded taste and perfume of coffee to busy modern people. Their market share is more than 70%, both in instant coffee and coffee mix fie