Ⅷ. 진입전략(Entry Strategy)
1. Entry Timing(진출 시기)
서강대학교 한국어 교육원이 진출하고자 하는 지역은 베트남의 경제 중심지 호치민 시이다. 호치민 시에는 한국어 교육을 담당하고 있는 3개의 대학 이외에 현지 사설 어학원이나 한국에서 진출한 어학원이 전무한 상태이므로, 서강대학교 한국어 교
1.1 Which Foreign Markets?
Political factors
Economic factors
We learned it already!
All right then let's begin with which foreign markets to enter. Actually we learned many of this parts in this class. Do you guys remember economic and political factors that influence the attractiveness of a foreign markets? No one? You can speak in korean. All right then I will let you know. Please li
# Transnational Strategy - 이마트
신세계 구학서 부회장 曰 :
"신세계 이마트의 글로벌 전략은
한마디로 중국 '올인' 이다.
일단 몸집을 불리고, 철저한 현지화를
통해 중국 소비자를 사로잡겠다."
→ 규모의 경제 통한 원가절감과 현지화 전략 동시추구 의미
# Tran
Introduction
In today’s business world, multinational companies from various industries all around the world are expanding their global reach, carrying their products, brands and services to even the most remote corners of the world. They encounter business environments that vary not only from their country of origin, but also vary greatly from each other. For this reason, foreign businesses
BOA alone sold 12.6 million albums being ranked in top 5 28 times on Oricon music chart!
Dong-bang-sin-ki signed a advertising contract with Sogo credit card company.
Girls generation became the first girl group that sold 100,000 albums in shortest period.
SM entertainment’s concert tickets were all sold out in 15min. in France. Fans came out of street and demonstrated in favor of one more c