means the process of imagining other’s reaction. Customers pattern their behavior on the perceived expectation of others. In other words, as a marketer, we can put this fact into the advertisement.
4. Brand Extension Strategy
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a differen
of Zio Zia was stopped in F/W 1998 because it had recorded a poor record. Then, Shin-Sung Tong-Sang has concentrated on men’s apparel of Zio Zia. As a result of competitiveness of price, product and strengthening characteristics, Zio Zia has been grown up a valuable brand in men’s character-formal-suits market. Moreover, it launched ‘AndZ homme’ as a kind of brand-extension strategies, an
of Korea. In this year, Gamevil is listed on KOSDAQ.
Ⅱ. Calculate Ratios and analysis
1) Liquidity Ratio
# Why are these ratios important?
Liquidity is an important factor that investors use to gauge the overall health of a company. A strong cash position usually means debt is under control and any short-term liabilities can be paid off quickly in hard economic times. High liquidity r
of iPod from Apple.
History of Sony’s TV industry (Exhibit2)
In 1960, Sony invented the first transistor Television. Sony’s invention was against the common sense related with TV. In 1968, Sony invented its first colored-Television, which means technology priority of Sony. Sony continued to launch new TV products, and in 1977, Sony invented the popular personal TV named Sightation.
Sony
of industry average.
It means brand value still law.
3. Information about ongoing projects
1) Global R&D Networks
Bridging the world with Hyundai Motor's R&D network
Anchored by Hyundai•Kia R&D Motors Center in Korea, Hyundai is building a global R&D network spanning the US, Europe, Japan and India.
This extensive network helps Hyundai Motor develop designs and localized models