of Kraft will be observed. The resources Kraft has include nation-wide distribution channel, brand royalty, industry experiences. And the capabilities are cost leader structure, R&D,
product diversity, customer study, and managing depth.
External Analysis
- Industry Analysis
Michael Porter's 5 Forces Model
1. Rivalry of competitors - high
When seen from the perspective of th
of revenue generating search services. Google's breakthrough technology and continued innovation serve the company's mission of "organizing the world's information and making it universally accessible and useful."
2. External Analysis
2.1 External Environment Summary
There are some external issues, first thing is growth of emerging market. Many developing countries like China, Brazil, Indi
산업 내 기술적 우위
존재하지 않음
제조기술 획득 혹은 모방
용이
Bargaining Power of Supplier
주요 하드웨어(CPU=>Intel)와
소프트웨어(OS=>Microsoft)를
하나의 업체가 거의 독점적으로
공급
산업에 많은 경쟁자가
존재하므로 공급자의
이해에 따라 납품을 받을
수도 받지 못할 수도 있음
Bargaining Power Of Suppliers: HIGH
1) 공급자에 대한 SWITCHING COST 높음
: 컴퓨터의 핵심 부품 중 하나인 프로세서의 경우를 예를 들어 보면 검증된 공급자가 많지 않다. 따라서 Intel의 bargaining power가 막강할 수
밖에 없으며 intel과의 관계가 악화되거나, 문제 발생시 제품생산을 위한 핵심부품의 수급에
Ⅰ. Introduction of the project
ⅰ. Reasons of Selection: JetBlue and Southwest
The US passenger airline industry is competitive and highly sensitive to GDP and economic situations. And their profits are sensitive to changing fuel costs, average fare levels and demand of passengers. Once unexpected situations happen like inclement weather, international events and terrorism, passenger demand