SUMMARY
Callaway Golf Company
Callaway Golf Company had become the leader in the golf equipment industry by developing technologically advanced golf clubs that compensated for the poor swing characteristics of most amateur golfers.
Ely Callaway, the founder of Callaway Golf Company, understood the importance of the physics of golf, so much that he made the phrase, “you can’t argue with p
1. Introduction
As of September 2007, the iPod had sold more than 150 million units worldwide making it the best-selling digital audio player series in history. There’s no one who doesn’t know about the iPod and its service, iTune. We wanted to know what brought this huge success, and how they conducted its extension program to the world market.
2. iPod & iTune
2.1 Product
iPod is a
famous trademark
"Coca-Cola"
1888
Gradually sold portions of his business to various partners and to businessman
Asa G. Candler
1891
Asa Candler achieves sole ownership of the comany, at a total cost $2,300.
1892
Mr. Candler formed a Georgia corporation named The Coca-Cola Company.
1893
The trademark "Coca-Cola," used since 1886, was registered in the USPTO on
January 31
1894
famous trademark "Coca-Cola" in his unique script. The first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try "the new and popular soda fountain drink." Hand-painted oilcloth signs reading "Coca-Cola" appeared on store awnings, with the suggestion "Drink" added to inform passersby that the new beverage was for soda fountain refreshment. During the
Dassler established adidas which is part of his name.
And decided those 3 famous line as trademark
His brother Rudolf Dasser established company Puma
Customers
① Athletes
② Celebrities
③ Ordinary people
Men/Women
Children
Teenagers