So, luxury handbag makers should design their products in a way that could highlight the characteristic of their brand the most. If Chanel had designed their handbags making its pattern hidden or hard to see, it will probably appeal less to consumers. This is why luxury handbag makers should focus on differentiating their brands from others to prevent frequent brand switching. This can be don
III. Fashion Retailer Overview
a) Global
Polo Ralph Lauren Inc. is an American fashion company founded by American designer Ralph Lauren in 1967 (RL 10-K, 2010). Ralph Lauren’s products reflect a “timeless and innovative American style.” The Company’s consistent emphasis on innovative and distinctive designs has been an important contributor to the prominence, strength and reputation of
fashion market is in the aspects of production, design, distribution and export. First of all, there is the increase in ageing of employees and no young skilled people. Also, Dongdaemoon market is losing its competitive because of the lower cost of the sewing factories in China and East Asia. Secondly, the design of fashion products in Dongdaemoon market is not original and there is no profession
educe cost on recruiting& training of other new employees and save time to educate their employees.
Types of career development program
Currently, companies embrace many different types of CDPs in order to reiterate its’ flexibility, which offers various opportunities to employees. General types and contents are specified below;
Program Contents
Internship ∙ -A system of exper
in reduction of time. These processes reduced production time also increasing sales figures. Also, unlike foreign brands which concentrated on mass production, Bean Pole focused to meet the satisfaction and the taste of Korean consumers. Bean Pole invested 3.7billion won for three years facilitating the largest scale fashion database, Samsung FashionInstitute. Here, it provides information regar