Of joy illimited;
21 An aged thrush, frail, gaunt, and small,
22 In blast-beruffled plume,
23 Had chosen thus to fling his soul
24 Upon the growing gloom.
25 So little cause for carolings
26 Of such ecstatic sound
27 Was written on terrestrial things
28 A far or nigh around,
29 That I could think there trembled through
30 His happy good-nig
Summary
Eveline Hill, a 19-year-old woman who works in a Dublin shop, sits inside her family's house recalling childhood. She thinks about people she has known who have either left Ireland or died, and of her own plans to leave the country with a man named Frank. Later, gripped by fearof the unknown and probably guilt as well, Eveline finds herself unable to board the ferry.
1. Introduction
The era we live in has various types of advertisement methods. Among the many advertisements, we focused on the TV, Online, Paper and Outdoor advertisement. The example cases of these advertisements that we collected are focused on humor or fear appeal. The reason why we divided the advertisements into the two groups is because humor and fear appeal based advertisements have enti
of the mind. (…) Freud is one of the first to suggest that it is the unconscious, not the conscious, that governs a large part of our actions.
This irrational part of our psyche, the unconscious, receives and stores our hidden desires, ambitions, fears, passions, and irrational thoughts. (…) Freud believed that the unconscious houses humanity’s two basic instincts: eros, or the sexual in
reinforces the previous knowledge of the product and assures consumers they bought the right product.
Message Content
Generally, advertisements include both persuasional and informational elements; however, they are often too intertwined to tell them apart, recognized as appeals.
Fear Appeals
suggest to the viewer that the product can prevent some negative experience through purchas