Tt = trend value for carlson department set sales in period t
b0 = intercept of the trend line
b1 = slope of the trend line
α의 역할
α값이 클수록 예측치는 수요변화에 더 많이 반응하며, α값이 작을수록 평활의 효과는 더 커짐
α값의 결정방법
여러 개의 α값에 대해 예측치를 구한다음, 그 중에서 예측 오차를
of each concept. As a result, the team concluded that ‘nutrition drink’ is the most feasible in both product development and commercialization. After sales forecasting and financial analysis, the team found out that development of nutrition drink is expected to bring more market share (6.8% more) to the company, while fitting for the company’s past aggressive investment in its cash flow.
1. The Market trend in domestic automobile industry
(1) The industrial trend
- As one of the most biggest industry, ranking 5 in world with 5.2% world market
- The ranking has been decreased since IMF in 98; however, it has been recovered by the increases in domestic market after 2001.
- The occupancy rate in world market was only 0.1% since 1975, but in 1996 it increased to 5.4% and it
sales in 2010 have been increased by 20~103% compared to that of 2009. These data prove how people’s interest on diet is incredible.
It is not an exaggeration to state that people put tremendous weight on their appearances nowadays. In particular, Koreans show extreme concern about their weight. ‘Well Being’ has been a trend which has shown explosive growth during the past decade and is
Power of Blue Ocean
Establishment : September 3rd, 2005
Representative director : B.M. Sung
No. of employees : 871 (as of July of 2012)
Paid-in-capital : 66.7 bil.KRW
Business : Development, Production, Sales of invention