1. New Trend
Intensification of consumers’ power
consumers’ information is so enlarged
Fusion Marketing Channel
One-stop shopping
Mega concept shop
1) The Definition of Home-Shopping
Home-shopping is defined as a shopping pattern that purchasing the goods or services via direct order by seeing the newspapers, magazines, TV, catalogs, and online network offered by home-shopping
Home-shopping _social prompting
emphasis of
general information.
make new behavior.
Home-shopping _diffusion of innovation
Optimus Black
Release day : 2011/4
Price : 800,000
Home-shopping
: 2011/8
Price : 250,000
LATE MAJORITY
중략
With storage bin model,
Memory is viewed as a large strongest bin in which recently (or last ) primed concepts are considered
Introduction
Most of Korean people may think that Lock & Lock is the brand of foreign corporation. Lock & Lock is the popular brand. And it is brand of small Korean corporations. In normal, small corporations don’t have power that gaining huge circulation channel and advertise. But Lock & Lock succeed a deal with QVC. QVC is the biggest home-shopping company in the world. After Lock & Lock a
home-shopping companies or indirectly to them through vendors. Up on these situations, the sales commission structure can be changed. Also, each home-shopping company makes its own decision for delivering the product to customer with efficient and effective plans. In this stage, we need to think about the existence of local cable TV stations which utilizing the process of broadcasting and adverti
home-shopping call are also available. When they subscribe, they can pick some unwanted vegetable because of allergy or something like that. Also they can choose frequency of delivery (ex: weekly or bi-weekly) and size of pack. And after their subscription is receipted, they can receive the product at home or VEGE's special refrigerator at near retailer shop that consumer wanted. Especially VEGE