Image
Even though the core customers of 20s and 30s have the tendencies which match our products they did not give a positive answer to the questions related to participation.
트레킹 불참 이유 응답자 수
힘들다 8 40%
등산이 싫다 2 10%
관심이 없다 2 10%
바쁘다 1 5%
귀찮다 1 5%
위험하다 4 20%
단조롭고 볼거리가 없다 2 10%
합계 20명(총 응답
Competitors.
Falling oil prices.
Negative Reputation of design
negative image occurred by recall
Import car
expensive because of import duty
& Luxury image is already builded.
But Prius
economical image
&
Confusion of target
Image
Reinforcing the Image of Company and Influence
Securing Talented Persons
Increased Charm
Ⅲ. Real Case of Practicing CSR
In this section, I will show you cases of practicing CSR, and those cases would be explain obviously why the CSR is so important.
Example1. Ben & Jerry’s
Our aim is to make the best possible ice cream, in the nicest possibl
1. Usage Purchasing route
-Where to buy?
-What kind of products to use?
2. Important Influences
-Who or what make you…?
3. Criterion of cosmetic product
4. Effect of advertisements
5. Desirable image/Expecting effects
-Ideal image of one self
①There is a discrepancy between image of ‘Missha’ and ‘Ad of Missha Urban Soul’
Brand image of
image, quality of beverages, Rooms, health equipments, reputation, quietness, room properties, reservation and front service
Knutson 1988 Sanitation of rooms, comfort, convenient location, security and safety, quick and gracious service, politeness, room rate, recreation facilities, special care from employees
Callan 1994 Location and image, price and value, competitiveness, accessibility, safe