competencies in IT and increase sales.
IT as its Distinctive Competency
The mission statement clear Amazon’s IT act as a source of its competitive advantage, Amazon using it technology and the Internet develops utility of its service. According to the textbook, arrival of new technology often gives a company the opportunity to develop new business strategies. Amazon used the internet and t
competitive advantage by minimizing the lead-time of their goods. Zara’s internally or externally produced merchandise goes to the distribution center. This is cost-effective due to the close proximities of the distribution center in Arteixo and their factories in Coruna.
Internal Analysis: Zara’s Value Chain
If we look deeper into Zara’s business process, we can draw a value chain tha
Process
(1) Vision: 고객과 함께하는 자연친화 기업 ‘나뚜루’
(2) Mission
‘웰빙’, 자연주의를 강조한 프리미엄 디저트 시장을 만들고 시장의 리더 되는 것을 지향하며 기존의 Rule follower 에서 Rule breaker로 거듭나는 변화를 추구한다. (베스킨라빈스가 만들어놓은 프리미엄 아이스크림 시장의 2인자보다
international expansions has brought many different issues for Matsushita to overcome. Especially relationship between head quarters and subsidiaries was usually to-down decision making relationship which led to frequent conflicts between head quarters and subsidiaries. Technology transfer and respond to local needs were not sufficient enough. Firm has tried many different methods to overcome its
market. Its strongholds are Europe and Northeast Asia. For example, it released internet mobile phone in early stage and even a special model ‘VERTU’ diamond decorated phone.
2.2.5 SERVICE
Nokia Care
As a customer service center, Nokia care helps customers to utilize Nokia’s product as much as possible. It successfully operates Nokia care line, Nokia care center, and Nokia authorize