competitions organized by FIFA. In fact, one FIFA tournament trophy, the FIFA World Youth Championship between Tunisia and Malaysia in 1997, was called "FIFA — Coca Cola Cup".
Since then, Coca - Cola has been an internally and externally 'official' sponsor which means Coca-Cola has a long history of sports marketing relationships. It encourages the players and spectators to participate i
Open Innovation
Open innovation is a business strategy in which research, development and commercialization can be mutually done outside sources.
2.1.1 Basic Background
Open Innovation does not need IT/IS
Restrictions and nature of open innovation calls for IT/IS
2.1.2 Using the Web
Most common method of using IT/IS for open innovation
P&G executive – “For every P&G researc
Sports in order to promote it as a part of the tourism industry. As casinos generate employment, income, and tax revenues and stimulate the regional economy, people do not consider gambling to be such an immoral activity as they did in the past. More people than ever before have dramatically shifted their attitudes about gambling. Now is the time to cognize casino as a rightful leisure activity,
Internal Customers
Employee Satisfaction
Loyalty and organizational commitment
Core Success Factor: Human Resource
Innovative ideas from employees
Focusing on intrinsic rewards
Organizational System
Organizational Structure
Reformation to exercise CSR
Human Resource Management Policies
Satisfy employees
Corporate culture
Sports identity and
& Baby , etc
Mission Statement
Earth’s most customer-centric company, where customers can find and
discover virtually anything they might want to buy online.
To build an online retailer that would be customer-friendly and offer the
broadest possible selection of various products at low price.
Low-cost Strategy
Competitive Advantage “Technology”
Customer responsive