▶지역에서 생산되어 지역에서 소비되는 먹을 거리
⦁▶생산자와 소비자가 아는 관계 속에 생산, 소비되는 먹을 거리
⦁▶지역의 역사, 문화, 특성이 반영
⦁▶푸드 마일(food mile)이 짧고 지역에서 순환
⦁▶생산자와 소비자 간에 중간 단계가 적음
⦁▶포장을 적게 함
⦁▶생산자와 소비자가 먹을
local products set by government pressure.
Attachment of bar code and POS system: rapid calculation
Guarantee of lowest price and 100% change and refund system
Lingual ability of dispatched resources: same Asians, country of brother -> inducing friendly feeling
A. Introducing operating system and service differentiation
- Each product management system: By rais
Food Restaurant
Localization
Adaptation
Activation of franchise
Entrust authority to the country’s head office
Differentiated marketing strategy
Product development
Standardization
Using brand power and image
Transfer the “classic” product from the US
Connection between head office in the US and the country
Franchise management system and standardized m
food shortages, especially when Finland ceded territory, including about one-tenth of its farmland, to the Soviet Union. The experiences of the depression and the war years persuaded the Finns to secure independent food supplies to prevent shortages in future conflicts.
After the war, the first challenge was to resettle displaced farmers. Most refugee farmers were given farms that included some
Local burger brand of Anam : Mainly focusing on Chicago
style of burgers and hotdogs.
Menus and Price – 6 kinds of burgers, 5 kinds of hotdogs,
and 11 kinds of Sandwiches : from 1,500 won to 4,900 won
- Similar quality of “Kraze Burger”: even the price is less than quarter of Kraze Burger’s.
Main characteristics: Pursuit of slow food : Cooking after ordering