1. 치킨업의 해외 진출 선정
1) 선정 사유
(1) 포화상태에 이른 국내 치킨 시장
대한민국은 치킨 공화국이라고 불릴 정도로 국내 치킨시장은 포화상태에 다다르고 있다. 중소 치킨 프랜차이즈를 모두 더하면 줄잡아 240여개에 이르고 있는 형편이다. 회사를 뛰쳐 나와 제일 먼저 생각하는, 만만한 자
1.1 Which Foreign Markets?
Political factors
Economic factors
We learned it already!
All right then let's begin with which foreign markets to enter. Actually we learned many of this parts in this class. Do you guys remember economic and political factors that influence the attractiveness of a foreign markets? No one? You can speak in korean. All right then I will let you know. Please li
Abstract
JYP Entertainment is a South Korean talent agency named after its founder, Park Jin Young. The company is best known for producing singers Park Ji Yoon, Rain, R&B group g.o.d. and, more recently, girl group Wonder Girls. The studio and headquarters of its US branch We focus on our paper on JYP's marketing strategy particularly in the United States. However, JYP is also in the process o
1. Introduction
A subject of this writing
The reason of choosing the coffee mix
The reason of choosing market in the America
An approach method of topic
2. Dong Suh & Coffee-mix
Introduction of Dong-Suh Foods
Who was the founder
Key dates in the company’s history
Location of Dong-Suh Foods
Famous products
Core Capability
2. Dong Suh & Coffee-mix
Co
3 E-mart Analysis
1.30%Annual Sales growth of first half of growth is more than 30%
until befor/after 2002
2. Sales growth fell to about 10% of annual average in 2003~2007,
But reached height rising Operating margin to 8%
After 2008, Growth through launching new business lowered to
less than 10%, so E-mart turned attention to overseas market
and M&A(wall mart Kores)
1.Compet