런던/뉴욕 시장
1. 특징
-제2차 세계대전 이후 미국의 주도하에 탄생한 IMF체제하에서 미국의 달러가 기축통화의 역할을 함에 따라서 급속하게 발전
-다양한 시장참가자를 소유, 기능의 고도화
-금융시장은 공개시장(Open Market)의 발달이 현저하며, 이는 국내뿐만 아니라 국외 거주자에 대해서도 똑같
2. Introduce of Seoul Milk Cooperative
Seoul Milk Cooperative
- 11, July, 1937, Seoul milk started at Kyungseong Milk livery company and 23, January, 1962 it's name was changed to Seoul Milk Cooperative.
- produces about 50 kinds of dairy products, and records its market share to 80%
- Seoul Milk introduced the Cold Chain System in domestic milk industry first and selected an Instantane
China Mobile Phone Market (1997-2002)
CAGR (Compound Annual Growth Rate) = 82.3%
(13 million 266 million)
2002
- Became the No.1 Mobile communication market
The reasons for the radical increase
- Cut a communication & mobile phone price down
- Payment in advance system
- Higher income of Chinese
1999 – 2000
- First China Local Mobile Phone Brand
include Korean Herbal ingredients suit well to Korean, so they have no side-effects. Like this Sulwhasoo can satisfy Korean woman very well and became very popular in short time.
Sulwhasoo launched in 1997 and keeps on making huge profits every year. They sold 40 billion won of 'JaEumSang'; a facial cream just in 4 years and won in 2002 Korean Marketing Award sponsored by Neungryul Corporatio
market leadership. Customers in the digital era give high premium to individuality and to a wide variety of preferences. Individualized marketing is therefore preferred over mass marketing when it comes to digital products. The success of a digital company therefore depends on the strength of its brand but on the uniqueness of its products. In particular, the feedback of users of a particular bra