Media Kit (= Press Kit)
- 퍼블리시티 릴리즈 에서부터 온 정보가 에디터에 의해 이용되기 쉬워짐
- 퍼블리시티 릴리즈, 사실 정보, 사진, 그리고 다른 커버나
또 다른 패키징 디바이스를 포함
에디터들의 그들이 원하는 정보를 선택하도록 패키징!
에디터들의 주의를 끌 수 있게 더 중요한 것은
campaigns
① 'Stop AIDS' Campaign in Switzerland
The campaign which was launched in 1987 aimed to increase condom use(for prevention), reduce discrimination against HIV/AIDS positive people, and to strengthen the solidatry between the HIV/AIDS infected and the non infected. The message was delivered through newspapers, magazines, TV, radio and other sources of media and its goal was to correc
□ How did CP+B became a successful worldwide advertising agency?
◎ Image and Reputation
- There are multiple reasons for an advertising agency in gaining clients which are the followings.
- Among these factors, CP+B gained its major clients by strengthening its image and reputation through series of successful campaigns. Today, CP+B's major clients are MS Windows, Burger King, Gap, Dom
massmedia and also as a form of product placement in many visual media. However, since FedEx’s main targets are small and medium sized enterprises (SME), many individuals customers do not have accurate information about what the company specializes in. From the research surveys about FedEx Korea by Stacy Han, publics generally believe that FedEx has higher quality than other delivery companies
I. Introduction
Recently, increasing of interests on appearances and making it commercialized, appearance became a hot issue. This aroused women to desire beauty and consumption on beauty products. Massmedia provides discussions to public and the public form feedbacks that project his or her appearances onto the discussions and images. Especially, visual media serves as mirror that reflects