Community trade, Activate Self Esteem, Defend Human Rights, and Protect Out Planet. Through this campaign, The Body Shop is the leading natural beauty product on the market.
Strengths
Stores on a large scale all over the world
Leading company in natural beauty products market
Eco-friendly image
Charisma of Anita Roddick
High level of brand aw
They began separate line:”Skin Supplies for Men”
The company achieved another breakthrough
event
The Companies became a public company
Employs over 20,000 people, sales topped
$8 billion.
Luxury brand power an
Historical reasons
radio frequencies differ in the
Americas, Europe, and Asia.
LG start in Europe
GSM system, the largest market
• Worldwide:
3 billion expected by 2010
Consumer behavior
changes
in expected ways
of receiving
communications
SWOT- LG watch phone
(Strengths) (Weaknesses)
1. Strong brand power of LG in Korea.
2. Well es
1. Overview
1) General Information
Expedia.Inc. is an internet-based travel agency. NASDAQ symbol is EXPE and headquartered in Washington, USA. It books airline tickets, hotel reservations, car rentals, cruises, vacation packages, and various services via the world wide web and telephone travel agents. The company serves customers in the United States, Canada, the United Kingdom, France, G
되었다. 이와 같은 변혁을 완수하기 위해 고객확보경쟁에의 대응력 향상, 영업채널에 대한 최적화(Multi-channel optimization)구성 도모, 그리고 개별고객 대응 마케팅(고객과의 양방향 마케팅의 전개) 필요성이 증대하게 되었고, 이러한 배경 하에 국내 보험업계에도 본격적인 CRM이 등장하게 되었다.