3. Key Problems
3.1. Problems of strategy, staffing and skills:
market share decrease in Smart Phone market
Recently, LG Electronics made poor performance due to their lack of appropriate management in Smart Phone market. The most critical reason in this problem is that LG Electronics’ wrong strategy toward starting Smart Phone market brought staffing problems and excessive attachment fo
Introduction of Lam Research Corporation
Our team, OB Larger, analyzed Lam Research Corporation. Lam Research Corporation is a major supplier of wafer fabrication equipment and services to the worldwide semiconductor industry. With corporate headquarters located in Fremont, California, the Company maintains a network of facilities throughout Asia, North America, and Europe to meet the complex
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
2. Impacts of I-Phone's appearance on the Korean domestic mobile phone market
iPhone opened up a new era of domestic smartphone market by expanding the market for the smartphone.
1) Immediately after iPhone was introduced into the market, the sales of smartphone increased from below 3% to 18.9%. So smartphones account for a huge portion of domestic mobile phone market. It means that iPhone re
company, LGE also tries to reduce the head office’s size to innovate. They disbanded many teams, including even ‘Blue Ocean’ team which have established creative strategies for entire LGE
2.3. Systems
We can view LG electronics’ systems in two ways, internally and externally. First of all, remarkable system for internal management is LGE’s reward system named ‘target incentive’.