and software market growth
Intense competition
Open source software
Dependent on specific suppliers
Legal risk
Discussion 1
Is Apple's current strategy “cannibalization”?,
Samsung Electronics’s different strategy
iPhone’s perfection
iPods? Macs?
Samsung’s reaction
Then, won't iPods see the end of its product life cycle soon?
What do you think about Apple'
toapply what we learned about marketing to real Apple Ipod’s. This term paper mainly concerns about core concept and strategy by Apple – mission statement, STP analysis, external – internal analysis, and 4P analysis.
II. Mission Statement ofApple Computer
Q. 1 - Apple’s mission statement
Apple Computer is committed to protecting the environment, health and safety of our
Analysis of Consumer Needs
Most of single families don't have enough fruit or vegetables for each meal. They tend to have bananas, oranges which are easy to peel but they usually don't eat apples, pears and other fruits that have to be peeled.
⇒ They need to have a peeler to have some fruit.
(8) Introduction toApple Peeler
Do you ever have wanted to peel an apple without going over the
The operating system does not reveal)
Emotional advertising is focused with famous singer
Who should I target my ads??
Our main target is the 10-30 tothe consumer
The desire to buy expensive phones is high, consumers are sensitive to new
trends and target.
the customer is exposed a lot ofto mass media, magazines, Internet etc..
What is the goal of advertising?
The risin
Apple expect individual commitment and performance above the standard for their industry. Only thus will Apple make the profits that permit them to seek their other corporate objectives. Each employee can and must make a difference. In the final analysis, individuals determine the character and strength ofApple.
(6) Team Spirit
Teamwork is essential toApple's success, for thejob is too