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분야
pptxApple?
Mission Statement
History
Internal Analysis
Distinctive competencies
Value Chain Analysis - Primary Activities
Competitive Advantages
External Analysis
Industry Analysis – Five Force Model
Macro-environment Analysis
Analyses Summary – SWOT
Discussion Questions
- Technical savvy
- Robust financial performance
Brand loyalty, Brand awareness
Resources
- Decreased market share
- Steve Jobs
- Consumer electronics market
- PC hardware and software market growth
Intense competition
Open source software
Dependent on specific suppliers
Legal risk
Discussion 1
Is Apple's current strategy “cannibalization”?,
Samsung Electronics’s different strategy
iPhone’s perfection
iPods? Macs?
Samsung’s reaction
Then, won't iPods see the end of its product life cycle soon?
What do you think about Apple's this kind of strategy?
