to illustrate the company’s past strategies. The final part will cover Hyundai’s core competencies followed by future recommendations for Hyundai Motors to combat various risks in the US automarketand become one of the highest world class car manufacturers.
Conclusions
Hyundai Motor has been successful in the US market thanks to high quality cars at low price and improved brandimage.
SWOT
Items Competitive power Main Factors
Brand Reputation High ‘Samsung’ halo-effect
BrandImage Low Weak brand position
Performance High Dealers’ satisfaction for quality
Design / Color High Diversified design and color
Price Level Medium Similar to competitors
Distribution Channel Network Low Inferior distribution channel network
Capacity LowLow satisfaction level
of a trendy look matching the generation in which we are living while maintaining an urban and active concept. Not only does it gain the glorification in its model but also it has been chosen as the safest car in the year 2009 in America. Thanks to the designing business KIA Motors has drastically changed its concept and successfully fitted into the automobile market. CEO found the identity to th
My assessment
K-Mart should get out of its rural markets where it is threatened by Wal-Mart, and leverage its significant urban presence to provide clothing, cosmetics, housewares, and entertainment products specifically tailored to the ethnic communities in those areas. Kmart has not been able to clearly define itself in terms of customer expectations. The addition of brand-name house ware and
to be competent in price, quality and technology. Also, it is planning measures for the follower such as Chinese companies and putting spurs to structure global management system.
KIA produces many high quality cars in relatively low prices. Our team thought that KIA motors are doing well in domestic and abroad markets. However, if we found that KIA's shortages and establish several strategies