1. Local Brand
2. SaladBar with Healthy and Fresh Dietary
3. Aggressive Enlargement Strategy
1.Dramatical Growth in Family Restaurant Market
2.5 work days in a week(more consumption)
3.Increase in Female Work Forces
4.Well-Being Culture
Demographical segmentation
- without distinction of age or sex ,
- over middle-class family
*Psychological segmentation
- people
high quality dairy and other raw ingredients available.
Family restaurant is included as part of total restaurant industry.
Family restaurant’s market size, based on top 8 companies’ sales, is about 4,191 억원 which is 12.1% increase compared to the last year, 2002.
Whereas fast food market is in maturing stage, family restaurant market is yet in growing stage.
Steak & Salad
For f
and trend which is moving towards healthy diet and well being.
Based on the SWOT analysis provided in the report, it is recommended that:
• Outback develops employee training programs targeting shor-term contract employees to improve level of service.
• Outback develops new menus to offer to the customer preference andmarket trend including
- Saladbar
- Seafood menu
- Low ca
and etc.
Second, we may classify family restaurant by service type. There are 3 service types. First one is table service. It is the type that when consumers order to family restaurant employees, they serve the food and provide services. These family restaurants are expensive generally but it has luxurious atmosphere andhigh quality of service. In table service, there are American service, Fre
In the second half of the 2012, there was a research measuring the satisfaction toward the family restaurants, price and the use of the family restaurants by asking 1000 consumers who are over 20 and have ever been to the family restaurants. According to the research, among the four major family restaurants in Korea, the “Outback” had the highest customer satisfaction, while the Ashley which