SWOT Analysis
Strength
A pioneer in 미과즙market
Stable corporate image
Opportunity
- Enormous marketability of미과즙market
- Increasing interest about health
Weakness
Lackof experience about beverage market
-Inferiority of Distribution channels, sales capacity
-They are not established product image through commercials, public relation and so on
Threat
Entr
And Dangimeori has numerous product families which considered customer's needs, such as oily, dry or normal.
(2) Weakness
Dangimeori brandis launched by Doori cosmetic which is small medium-sized enterprise. So, it remains manual production line and could not cut the cost because of small-scale production. It gives Dangimeori low price competitiveness. Also, Dangimeori lacks of distribution n
and few men
3.Each promotion strategy isnot attractive enough to raise attention
TV Ad
Combination of celebrities from different areas do not harmonize well together, deteriorating the sex appeal of Hyo-Ri Lee
(2) Events
Many people are unaware of various events 처음처럼 is holding
(3) Application
Battle App, a program that contains a variety of drinking related games, lacks
of our products as ‘walking shoes’. The last objective is 20 percentages increase of sales volume in walking shoes industry in 2 years. It sounds little difficult to achieve, however we are convinced that it is feasible for us. Because we think that walking shoes marketisnot established big enough in US market, therefore we can lead this industry by initiating marketing strategy aggressivel
is increasing rapidly (Graph 1). Compare the CSR costs in 1996 with 2010, it increased almost 7 times. Andthe consumers have preference to the company that does active CSR activity. So, CSR isnot optional but essential to company.
[Graph1] Source : 한국경제인연합회
1-2. CSR of Hyundai Car Analysis
According to thismarket analysis, Hyundai car