perception (awareness and reputation)
Awareness includes whether people know about the organization what they know of it and how accurate this information is. According to Stacy Han, it seems that many of the people know the name of the company since it has appeared in many mass media and also as a form of product placement in many visual media. However, since FedEx’s main targets are small
states that women’s role is to obey men along with the caste system. Looking at the women’s social status with the perspective of caste system, it is equivalent to the lowest class, Sudra. Such a conventional historical background maximizes the gender discrimination within the society. Moreover, the resulting national perception further deteriorates the issue of sexual assault in India.
3. 3D TV launching background
1. Since Movie ”Avatar” is a box office hit, 3D movie
is produced and played steadily.
People are gradually interested in 3D.
2. People’s interest turned 3D movie into 3D TV at home.
3. After world-cup in 2010,
people predict 3D TV at home
TV technique competition is turned
monitor’s thick and HD into 3D.
▶ After launched 3D TV
Ties to Afghanistan
The human capacity for evil
Oppression of women
Resistance through a strong and bonding relationship
The inner strength of women
“Mariam is in Laila’s own heart, where she shines with the bursting radiance of a thousand suns.”
Jihad vs. McWorld by Benjamin R. Barber
-direction of the international community heading under the leadership of USA
(similar cont
‘interpersonal communication’
; word-of-mouth communication 구전커뮤니케이션
How does the successful business innovation spread ?
& How are most consumers influenced by this theory?
1. Targeting 스니저 & 얼리 어텝터.
2. To keep no.1 rule, Remarkable fatcors is to develop and support.
3. Natural input to the public through the rumor is to affect. (입소