Looking around model strategy ...
1st Model : Jeon In Hwa
1997 ~ 2005
Target : for middle-aged women
- She is a mother of 2 children and a middle-aged woman
- 2003 Advertisement copy ex : ‘언니를 보면 나이는 아무 것도 아닌 것 같아’
- IOPE expected effects that their target envy her as she looks young
2nd Model : Lee Young Ae
2004 ~ 2006
Target : f
colorful feelings
Violent images
Not presented the variety of Pringles product
Need something more than the ‘Crisp’ sound
1. Consumers’ perception that Pringles is expensive
2. Consumers’ perception that Pringles have poor nutrition
3. Lack of Korean original characteristics
4. Lack of attractive marketing strategies
5. Relatively expensive
6. Parents’ negative perception
strategic management.
Ⅰ. COCA-COLA'S CURRENT LOCATION
(1) Presentation Of The Company
Do I need to present this company, probably the most famous in the world? Coca-Cola is probably the best-known company all over the world, with Microsoft.
Coca-Cola is a worldwide known company created in 1886 in Atlanta. The story is that Pemberton was a pharmacist and created this beverage to cure he
strategies for differentiation of marketing operations toward markets for specific area and the globalization of cosmetics industry. That is, comparison and analysis between the female college students of Korean and Thailand.
5)a present condition of cosmetics market
-The condition of market in Korea
Because of relaxation of regulations like an allowance for foreign cosmetic and complete op