Tagline ‘So easy to enjoy,
So hard to forget’
The promotion campaign
’Milllennia mania’
‘Live it up’
‘Singapore roars!’
Why repositioning?
Surprising Singapore
New Asia- Singapore
Expression all that can be found and experienced
in Singapore!!
It is not just a name.
‘New Asia – Singapore: the concep
in compliance with a public out of order system and the participant is emphasized and from the government demand receives and the side is strong. Is like this the self-support enterprise goes through a institutional process and adheres in compliance with being understood with local resident systematization and area direction of a ceremony the enterprise operates from institutional inside and, 5 s
1. Leisure as Big Business
Changing demographics
11th largest industry profits in 2006
Annual revenues of over $100 billion
Triad—amusement, entertainment, recreation leisure activities
Entertainment content—live performances (theatre, musical concerts), interactive experiences (recreation, amusement parks, travel, gaming) and media (m
onto the stage to show their disapproval.
⎕ Normally, there would be no big curtain that surrounded the whole stage and covered it up from the audience.
» e.g.) In the Shakespearean theatre - The Globe - a small curtain would be there to cover up small things that the players intended to hide for a period of time, but not a big curtain to divide the audience and the scene.
in Korean cinema: ended with Na’s death in 1937
- Filmmakers, Actors flew to Shanghai: Jin Yan(김염), Heo Young(Dr.Hu Yung)
Controversial Issues in Korean Silent Films
- Public awareness of drastic social changes
- Shinpa melodrama: female characters abandoning Confucian ideology and values
crucial impact and long-time influence on Korean films and Television
- Male